Incorporated in April 2007, B.A.G. Convergence Limited specializes in providing technical assistance and production services for television channels and websites. The company launched its first website in 2007, named news24online.com.
The company produces videos for its website and platforms like YouTube, Facebook, and Instagram, while also partnering with Samsung to enter the Connected TV (CTV) space through app preinstallation on their TVs.
The company offers following services:-
- Artificial Intelligence & Automation: Implementing AI-driven solutions to optimize content creation, editing, and distribution.
- Cloud-Based Broadcasting: Utilizing cloud infrastructure for seamless media management and live broadcasting.
- High-Definition & 4K Content Production: Producing high-quality video content to meet evolving audience expectations.
- OTT & Streaming Services: Expanding its digital footprint by developing content for Over-the-Top (OTT) platforms, ensuring a wider reach in the online entertainment sector.
As of n August 31, 2025, the company had 87 employees in various departments.
Competitive Strength:
- Strong Legacy in Media & Broadcasting: As part of the B.A.G. Network, the company benefits from decades of experience in television and digital content production.
- Advanced Production Infrastructure: Equipped with state-of-the-art studios, post-production facilities, and cutting-edge broadcasting technology.
- Diversified Content Portfolio: Engages audiences across multiple platforms, including television, digital media, and OTT services.
- Agile & Innovative Approach: Continuously adapts to market trends by embracing new storytelling techniques and emerging technologies.
| Purpose | Amount (₹ Cr) |
|---|---|
| Expansion of Existing Busines | ₹13 |
| Acquisition/ Production of Content | ₹13 |
| Brand building expenses | ₹5 |
| General Corporate Purposes | — |
| Metric | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Total Assets | 44 | 18 | 12 |
| Revenue | 36 | 30 | 25 |
| PAT | 9 | 8 | 5 |
| EBITDA | 14 | 11 | 6 |
| Net Worth | 22 | 7 | -1 |
| Reserves | 7 | 7 | -1 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | — | 2,600,000 (46%) | — |
| NII / HNI | — | 832,000 (15%) | — |
| Retail (RII) | — | 1,888,000 (34%) | — |
| Market Maker | — | 280,000 (5%) | — |
| Total | — | 5,600,000 (100%) | — |
* Amount calculated at upper price band (₹87) · ** Total includes all investor categories
- 1 Initiation of Refund 07 Oct 2025
- 2 Credit of Shares to Demat 07 Oct 2025
- Retail allocation is good at 34% of the total offering.
- HNI/NII demand is good at 15%.
- Institutional (QIB) interest is strong at 46%.
- The IPO P/E of 20x reflects a good valuation relative to typical market ranges.
- Pre-issue EPS of ₹6 compares to post-issue EPS of ₹4 after dilution.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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