Brandbucket Media & Technology offers online and offline advertising media solution services to customers. Its offerings include digital marketing, ground events, event management, marketing technology services, outdoor media, and print media. Its outdoor media operations are spread across Thane & Mumbai. The business is further engaged in event management activities including planning, organizing, and managing all event activities.
Competitive strengths
- Expertise in the outdoor media domain.
- Customer-centric advertising media solution offerings.
- Diversified product portfolio including digital marketing, event management, outdoor media, print media, etc.
| Purpose | Amount (₹ Cr) |
|---|---|
| 1 Augmenting additional working capital requirements | ₹3 |
| 2 Funding capital expenditure requirements | ₹3 |
| 3 General Corporate Purposes | ₹2 |
| Metric | 31-Aug-21 | 31-Mar-21 | 31-Mar-20 |
|---|---|---|---|
| Total Assets | 558 | 496 | 340 |
| Revenue | 614 | 1,519 | 2,288 |
| PAT | 22 | 29 | 35 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| NII / HNI | — | 712,000 (47%) | — |
| Retail (RII) | — | 712,000 (47%) | — |
| Market Maker | — | 76,000 (5%) | — |
| Total | — | 1,500,000 (100%) | — |
* Amount calculated at upper price band (₹55) · ** Total includes all investor categories
- 1 Initiation of Refund 29 Dec 2021
- 2 Credit of Shares to Demat 30 Dec 2021
- Retail allocation is strong at 47% of the total offering.
- HNI/NII demand is strong at 47%.
This IPO shows strong fundamentals and healthy investor demand. Research the business model and compare with sector peers before applying.
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