Incorporated in 1962, Cello World Limited manufactures and offers consumer housewares, writing instruments and stationery products, molded furniture, and related products.
The company's product portfolio includes Plastic bottles, Containers, Jugs - Buckets, Sandwich makers, Iron, Dinner sets, Ballpoint pens, Fountain pens, Highlighters - Markers, Chairs, Tables, Trolleys - Stools, Dustbin, Bubble-guards, and more.
Cello World has 13 manufacturing units situated in 5 different locations in India. The company also aims to set up a glass manufacturing unit in Rajasthan with European-made machinery to enable efficient productivity and enhanced manufacturing capacity.
Consumer Houseware division has 717 distributors and approximately 58,716 retailers located across India. writing instruments and stationery division has 29 super-stockists, approximately 1,509 distributors, and approximately 60,826 retailers located across India. Moulded Furniture and Allied Products division has 1,067 distributors and approximately 6,840 retailers located across India.
As of March 31, 2023, the company has 15,841 stock-keeping units ("SKUs") across all product ranges. As of March 31, 2023, the company's national sales distribution team comprises 683 members.
| Purpose | Amount (₹ Cr) |
|---|---|
| The company will not receive any proceeds from the Offer. | — |
| Metric | 30 Jun 2023 | 31 Mar 2023 | 31 Mar 2022 |
|---|---|---|---|
| Total Assets | 1,686 | 1,552 | 1,334 |
| Revenue | 480 | 1,813 | 1,375 |
| PAT | 83 | 285 | 220 |
| Net Worth | 1,227 | 666 | 444 |
| Reserves | 150 | 239 | 87 |
| Total Borrowing | 329 | 335 | 463 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | — | 14,583,332 (50%) | — |
| NII / HNI | — | 4,375,000 (15%) | — |
| Retail (RII) | — | 10,208,334 (35%) | — |
| Employee | — | 170,357 (1%) | — |
| Total | — | 29,337,023 (100%) | — |
* Amount calculated at upper price band (₹648) · ** Total includes all investor categories
- 1 Initiation of Refund 02 Nov 2023
- 2 Credit of Shares to Demat 03 Nov 2023
- 3 Lock-in Period (30%) December 2, 2023
- 4 Lock-in Period (50%) January 31, 2024
- Retail allocation is good at 35% of the total offering.
- HNI/NII demand is good at 15%.
- Institutional (QIB) interest is strong at 50%.
- The IPO P/E of 42x reflects a weak valuation relative to typical market ranges.
- Pre-issue EPS of ₹14.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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