Incorporated in September 1999 as Century Business Private Limited, The Company primarily operates across the Airport Out-of-Home (AOOH) and Railway Out-of-Home (ROOH) segments, providing advertising spaces within and outside airport terminal buildings and through digital and static hoardings across railway stations and railway land. It has also expanded into Metro Out-of-Home (MOOH) advertising, including Platform Screen Door (PSD) advertising, and in-shop branding. Its traditional city media portfolio includes hoardings, billboards, unipoles, multipoles, pole kiosks, wall wraps, wall paintings, lollipops, gantries and other outdoor media assets.
The Company's operations have expanded progressively since entering the media and advertising sector in 2011. It commenced outdoor media operations in Bihar and Jharkhand, entered airport advertising in 2013, expanded into West Bengal and the North Eastern region in 2016, commenced railway station advertising in 2018 and entered metro transit advertising in 2024. The Company holds exclusive advertising rights at Patna, Ranchi, Deoghar, Darbhanga and Jorhat airports, non-exclusive rights at Dimapur and Lilabari airports, and marketing rights at Gaya, Agartala and Silchar airports. In the railway segment, it holds exclusive advertising rights outside station campuses under the East Central Railway zone covering 714 railway stations. It also holds Platform Screen Door advertising rights at Howrah and Esplanade metro stations.
The Company has an operational presence across Bihar, Jharkhand, West Bengal and the North Eastern states, while providing OOH advertising services across India through a combination of exclusive and non-exclusive media rights. Its customers include corporate and non-corporate organisations, government departments, public sector undertakings, advertising agencies, media buying firms and marketing consultancies across sectors such as banking and financial services, insurance, education, healthcare, FMCG, jewellery, oil and gas, power and energy, steel, mining and infrastructure. The Company also procures temporary advertising assets from third-party hoarding owners based on specific campaign requirements.
As of July 31, 2026, the Company had 58 employees, including Directors and Key Managerial Personnel.
Competitive Strengths
- Established presence across multiple OOH advertising formats.
- Strong execution capabilities and focus on customer satisfaction.
- Expanding presence across airport, railway and metro advertising segments.
- Diversified revenue base across multiple clients, locations and geographies
- Established client relationships supporting repeat business and customer retention.
- Experience of Promoters and senior management in the outdoor media advertising industry.
- Access to strategic advertising rights across airports, railway stations, metro systems and city media.
| Purpose | Amount (₹ Cr) |
|---|---|
| Funding Capital Expenditure towards Purchase of Media Assets | ₹4 |
| Payment of Security Deposit for advertising rights at Patna Airpor | ₹4 |
| Repayment of certain borrowing availed by the Company | ₹1 |
| To meet Working Capital requirements | ₹3 |
| General Corporate Purpose | — |
| Metric | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Total Assets | 31 | 22 | 21 |
| Revenue | 47 | 37 | 32 |
| PAT | 6 | 5 | 4 |
| EBITDA | 9 | 7 | 6 |
| Net Worth | 18 | 12 | 8 |
| Reserves | 12 | 6 | 7 |
| Total Borrowing | 8 | 6 | 8 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | 19.95 | 1,092,800 | 21,796,800 |
| NII / HNI | 114.12 | 331,200 | 37,796,800 |
| Retail (RII) | 39.46 | 771,200 | 30,435,200 |
| Market Maker | — | 116,800 | — |
| Total | 41.01 | 2,195,200 | 90,028,800 |
* Amount calculated at upper price band (₹74) · ** Total includes all investor categories
- 1 Initiation of Refund 18 Sep 2026
- 2 Credit of Shares to Demat 18 Sep 2026
- The IPO P/E of 12x reflects a strong valuation relative to typical market ranges.
- Pre-issue EPS of ₹9 compares to post-issue EPS of ₹6 after dilution.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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