Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
The company's business model:
Publisher : The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetise this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser : CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.
The company's customers include web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, Catch Up Technologies, among others.
| Purpose | Amount (₹ Cr) |
|---|---|
| 1 Funding the working capital requirements | ₹4 |
| 2 Funding investments in new projects and general corporate purposes | ₹3 |
| Metric | 31-Mar-19 | 31-Mar-20 | 31-Mar-21 |
|---|---|---|---|
| Total Assets | 1,630 | 1,708 | 1,700 |
| Revenue | 3,870 | 3,048 | 3,016 |
| PAT | 27 | 8 | 66 |
| Net Worth | 171 | 176 | 220 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | — | 369,600 (47%) | — |
| NII / HNI | — | 111,200 (14%) | — |
| Retail (RII) | — | 260,000 (33%) | — |
| Market Maker | — | 39,200 (5%) | — |
| Total | — | 780,000 (100%) | — |
* Amount calculated at upper price band (₹180) · ** Total includes all investor categories
- 1 Initiation of Refund 06 Oct 2022
- 2 Credit of Shares to Demat 07 Oct 2022
- Retail allocation is good at 33% of the total offering.
- HNI/NII demand is good at 14%.
- Institutional (QIB) interest is strong at 47%.
- The IPO P/E of 40x reflects a moderate valuation relative to typical market ranges.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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