Incorporated in 2007, Navoday Enterprises Limited operates in 3 business verticals 1. Marketing support and Advertising, 2. Management and Financial Consultancy services, and 3. Component Supply and support services to manufacturers of packaging and allied machines.
Under the marketing segment, the company primarily offers outdoor marketing services or out-of-home (OOH) advertising i.e. hoardings, billboards on roads, streets, highways, lamp post boards, kiosks, traffic booths, mobile sign trucks, etc. It offers outdoor services across Mumbai & Thane. It is further engaged in event management services wherein it manages corporate events, commercial events, cultural events, brand promotional events, etc.
Financial consultancy segment provides integrated solutions for marketing research, working capital finance, corporate finance, financial restructuring, etc. However, its component supply segment supplies critical components i.e. sealers, timing belts, barring, cutter, ms cutter, brass gear, carbide, sensors, shut collars, etc. to manufacturers.
Competitive Strengths
- Expertise in outdoor media service offerings.
- Diversified management consultancy services.
- Large media product portfolio i.e. outdoor, print & digital media.
| Purpose | Amount (₹ Cr) |
|---|---|
| 1 Meeting Additional Working Capital Requirements, and | ₹4 |
| 2 General Corporate Purpose | ₹1 |
| Metric | 31-Mar-20 | 31-Mar-19 | 31-Mar-18 |
|---|---|---|---|
| Total Assets | 1,379 | 513 | 531 |
| Revenue | 4,827 | 1,652 | 2,312 |
| PAT | 113 | 35 | 56 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| NII / HNI | — | 1,092,000 (47%) | — |
| Retail (RII) | — | 1,092,000 (47%) | — |
| Market Maker | — | 120,000 (5%) | — |
| Total | — | 2,304,000 (100%) | — |
* Amount calculated at upper price band (₹20) · ** Total includes all investor categories
- 1 Initiation of Refund 22 Jun 2021
- 2 Credit of Shares to Demat 23 Jun 2021
- Retail allocation is strong at 47% of the total offering.
- HNI/NII demand is strong at 47%.
This IPO shows strong fundamentals and healthy investor demand. Research the business model and compare with sector peers before applying.
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