Incorporated in 2009, Prataap Snacks is Indore, MP based Indian Snack Food Company. Prataap Snacks sell products under the brand name "Yellow Diamond". Company is among the top 6 Indian organized snack market.
Prataap Snacks has a diversified product portfolio including traditional and western snacks. Company manufacture and sell it's snacks under three major savory snack food categories:
1. Extruded Snacks: Processed, reconstituted and shaped potato or cereal based snacks. This includes Puffs, Rings, Pellets and Chulbule products.
2. Chips: Fried, sliced chips or crisps made from potatoes, hummus, lentils.
3. Namkeen: Traditional savoury Indian snack which includes products such as moong dal, masala or fried nuts, sev and bhujia.
In Fiscal 2017, revenue from Extruded Snacks, Chips and Namkeen represented 62.99%, 23.85%, and 12.23%, respectively
Company has pan-India distribution network supported by strategically located manufacturing facilities. Company's distribution network included 205 super stockists and over 3,400 distributors.
Prataap Snacks own and operate three manufacturing facilities, one located at Indore and the other two located at Guwahati, Assam.
| Purpose | Amount (₹ Cr) |
|---|---|
| 1 Repayment/pre-payment, in full or part, of certain borrowings availed by the Company | ₹130 |
| 2 Funding capital expenditure requirements in relation to expansion (including through setting up of a new production line and construction of a building) and modernisation at certain of the existing manufacturing facilities | ₹670 |
| 3 Investment in the Subsidiary, Pure N Sure, for repayment/pre-payment of certain borrowings availed by the Subsidiary | ₹294 |
| 4 Marketing and brand building activities | ₹400 |
| 5 General corporate purposes | ₹368 |
| Metric | 31-Mar-17 | 31-Mar-16 | 31-Mar-15 |
|---|---|---|---|
| Total Assets | 427 | 341 | 299 |
| Revenue | 905 | 758 | 561 |
| PAT | 10 | 27 | 10 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | — | 2,547,982 (50%) | — |
| NII / HNI | — | 764,395 (15%) | — |
| Retail (RII) | — | 1,783,589 (35%) | — |
| Employee | — | 42,000 (1%) | — |
| Total | — | 5,137,966 (100%) | — |
* Amount calculated at upper price band (₹938) · ** Total includes all investor categories
- 1 Initiation of Refund 03 Oct 2017
- 2 Credit of Shares to Demat 04 Oct 2017
- 3 Lock-in Period (30%) October 29, 2017
- 4 Lock-in Period (50%) December 28, 2017
- Retail allocation is good at 35% of the total offering.
- HNI/NII demand is good at 15%.
- Institutional (QIB) interest is strong at 50%.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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