Incorporated in June 2012, Sat Kartar Shopping Limited is an Ayurveda healthcare company focused on delivering natural wellness solutions for therapeutic and lifestyle products, promoting a healthier lifestyle.
The company offers holistic, natural remedies and lifestyle products based on traditional Ayurveda practices, serving individual consumers directly. It sells products through its own website, third-party e-commerce platforms, television marketing, and Google and Meta applications.
Their Products:
- Specific Problem Led Niche Therapeutic Areas: The company targets specialized fields within the medical and healthcare domain that focus on addressing specific health issues or challenges such as addiction, personal care, wellness, and others. Products are Addiction Killer,Liv Muztang etc.
- Lifestyle Led Curative Areas:The company also targets specialized fields within healthcare and medicine that focus on addressing health issues related to individuals' lifestyles, such as diabetes, joint pain relief, piles, and other health concerns.
The company is diversifying its product portfolio to include products related to various health issues such as slimming, hair care, gut health, PCOD (Poly Cystic Ovary Disease), and mental wellness.
As on November 30, 2024, the company has a total of 1,122 employees operating under various department.
Competitive Strength:
- Emerging brand with PAN India presence
- Asset light Business Model
- Strong Digital Media presence.
- Anonymity of Customers
- In house research and development
- Clinical Trials
- Well Structured Logistics process
| Purpose | Amount (₹ Cr) |
|---|---|
| To meet the expenses of Unidentified Acquisition (In India or Abroad) | — |
| To meet the expenses, Marketing and Advertisement | — |
| To meet the Capital Expenditure | — |
| To meet the expenditure on Investment in Technology | — |
| To meet out the General Corporate Purposes; and | — |
| To meet out the Issue Expenses. | — |
| Metric | 15 Dec 2024 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Total Assets | 3,117 | 2,175 | 1,471 |
| Revenue | 10,955 | 12,811 | 8,298 |
| PAT | 590 | 631 | 251 |
| Net Worth | 1,728 | 943 | 327 |
| Reserves | 571 | 663 | 257 |
| Total Borrowing | 403 | 178 | 375 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | — | 1,968,000 (47%) | — |
| NII / HNI | — | 592,000 (14%) | — |
| Retail (RII) | — | 1,379,200 (33%) | — |
| Market Maker | — | 233,600 (6%) | — |
| Total | — | 4,172,800 (100%) | — |
* Amount calculated at upper price band (₹81) · ** Total includes all investor categories
- 1 Initiation of Refund 16 Jan 2025
- 2 Credit of Shares to Demat 16 Jan 2025
- Retail allocation is good at 33% of the total offering.
- HNI/NII demand is good at 14%.
- Institutional (QIB) interest is strong at 47%.
- The IPO P/E of 20x reflects a good valuation relative to typical market ranges.
- Pre-issue EPS of ₹5 compares to post-issue EPS of ₹4 after dilution.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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