Incorporated in June 2022, Simca Advertising Limited provides advertising services, with a focus on Out-of-Home (“OOH”) media in Mumbai and Maharashtra.
The company provides a range of OOH advertising options such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage to help brands connect with audiences in public spaces.
They customise campaigns based on audience behaviours and objectives, selecting locations and designing media plans to maximise reach and value.
Their comprehensive services help clients utilise public space to increase awareness and visibility.
The company manages over 100 Out-of-Home (OOH) media assets in Mumbai, including arterial roads, major junctions, commercial hubs, and markets.
The company serves a diverse client base across sectors like advertising, entertainment, real estate, fashion, lifestyle, insurance, and government.
As of May 31, 2025, the company had a team of 31 individuals.
Competitive Strength:
- High Visibility: OOH advertising ensures strong brand exposure by capturing attention in high-traffic areas.
- Technological Advancements:The adoption of digital technologies, including Digital OOH, has improved engagement by delivering dynamic and interactive content.
| Purpose | Amount (₹ Cr) |
|---|---|
| Purchase and installation of LED (“Light-emitting diode”) screens | ₹13 |
| Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens | ₹5 |
| Funding the incremental working capital requirements; and | ₹24 |
| General corporate purposes | — |
| Metric | 31 Dec 2025 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Total Assets | 58 | 37 | 20 |
| Revenue | 78 | 75 | 49 |
| PAT | 11 | 10 | 6 |
| EBITDA | 14 | 13 | 8 |
| Net Worth | 28 | 17 | 7 |
| Reserves | 19 | 17 | 7 |
| Total Borrowing | -0 | 0 | — |
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | 32.94 | 927,000 | 49,624,800 | ₹1,696 Cr |
| NII / HNI | 185.62 | 1,029,600 | 83,881,800 | ₹1,884 Cr |
| Retail (RII) | 70.36 | 1,056,000 | 74,190,000 | ₹1,932 Cr |
| Market Maker | — | 159,000 shares (agg. up to ₹3 Cr) | — | ₹3 Cr |
| Total | 68.94 | 3,012,600 | 207,696,600 | ₹5,513 Cr |
* Amount calculated at upper price band (₹183) · ** Total includes all investor categories
- 1 Initiation of Refund 14 May 2026
- 2 Credit of Shares to Demat 14 May 2026
- The IPO P/E of 15x reflects a good valuation relative to typical market ranges.
- Pre-issue EPS of ₹11 compares to post-issue EPS of ₹12 after dilution.
This IPO has relatively lower interest or stretched valuation. Proceed with thorough research and caution.
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