Sunrise Efficient Marketing Limited engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products. The company follows B2B and B2C business models and is currently an authorized dealer of 138 manufacturers.
The company retails, imports, exports, sells, fabricates, and assembles a wide range of products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
In 2011, the company introduced Consumer Goods (FMCG Division) and acted as a distributor for Pepsico, and in 2021 company started selling its own brand Synchro Plus motors.
Competitive Strengths:
- Large & Diverse Product Portfolio.
- Established relationships with institutional customers.
- Quality Assurance and Control.
- Experienced Promoter and skilled workforce.
| Purpose | Amount (₹ Cr) |
|---|---|
| 1 Meeting incremental working capital requirements | ₹11 |
| 2 General corporate purposes | ₹4 |
| Metric | 30-Sep-21 | 31-Mar-21 | |
|---|---|---|---|
| Total Assets | 2,279 | 1,651 | — |
| Revenue | 3,007 | 2,619 | — |
| PAT | 312 | 18 | — |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| NII / HNI | — | 651,000 (47%) | — |
| Retail (RII) | — | 651,000 (47%) | — |
| Market Maker | — | 78,000 (6%) | — |
| Total | — | 1,380,000 (100%) | — |
* Amount calculated at upper price band (₹121) · ** Total includes all investor categories
- 1 Initiation of Refund 11 Apr 2022
- 2 Credit of Shares to Demat 12 Apr 2022
- Retail allocation is strong at 47% of the total offering.
- HNI/NII demand is strong at 47%.
- The IPO P/E of 10x reflects a strong valuation relative to typical market ranges.
This IPO shows strong fundamentals and healthy investor demand. Research the business model and compare with sector peers before applying.
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