Incorporated in 1997, Delhi based TCNS Clothing Co. Limited is a company engaged in the business of designing, manufacturing, marketing and retailing of branded apparels for women. According to Technopak, as of November 2017, it was India's leading women's branded apparel company in terms of the total number of exclusive brand outlets.
TCNS offers top-wear, bottom-wear, drapes, combo-sets and accessories etc., catering to the varied wardrobe requirements of Indian women. Company's brand portfolio includes 3 brands:
1. 'W' - A premiere brand targeted at women's casual and workwear requirements. 'W' has been recognized as Most Admired Fashion Brand in category 'Women's Indian Wear' by India Fashion Forum for 3 consecutive years between 2015 to 2017.
2. Aurelia - A contemporary ethnic wear brand that grew in revenue at a CAGR of 70.82% during 2013-17.
3. Wishful - A premium occasion wears brand that grew in revenue at a CAGR of 66.66% during 2013-17.
TCNS has established a diversified retail presence through multiple distribution channels spread across 31 states and Union Territories. The company sells its products through:
� 465 exclusive brand outlets
� 1,469 large format store outlets
� 1,522 multi-brand outlets
� 6 exclusive outlets in Nepal, Mauritius, and Sri Lanka
It also sells its products through its website and other online retailers.
The company's total revenue for Fiscal 2018 was Rs 8,491.57 million. It grew at 31.89% CAGR between Fiscals 2016 and 2018. The comprehensive income and EBITDA was Rs 977.67 million and Rs 1,837.18 million, respectively, for Fiscal 2018.
TCNS has 3,086 employees on its payroll including a design team of 37 employees and retail staff of 2,887 employees. The company also has 301 personnel engaged on a contractual basis.
Strengths of the Company are:
1. Strong brands give it a lead in the spacious organized market.
2. Pan India multi-channel distribution network gives it access to underpenetrated markets.
3. Rich product portfolio with a wide range of design and fits to cater to the changing trends in customers buying behavior.
4. Institutionalized and creative product design process allows it to quickly launch new products and refresh its product offerings according to changing preferences of customers.
| Purpose | Amount (₹ Cr) |
|---|---|
| — |
| Metric | 31-Mar-18 | 31-Mar-17 | 31-Mar-16 (Proforma) |
|---|---|---|---|
| Total Assets | 576 | 426 | 309 |
| Revenue | 849 | 713 | 488 |
| PAT | 98 | 16 | 42 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | — | 7,857,018 (50%) | — |
| NII / HNI | — | 2,357,106 (15%) | — |
| Retail (RII) | — | 5,499,914 (35%) | — |
| Total | — | 15,714,038 (100%) | — |
* Amount calculated at upper price band (₹716) · ** Total includes all investor categories
- 1 Initiation of Refund 26 Jul 2018
- 2 Credit of Shares to Demat 27 Jul 2018
- 3 Lock-in Period (30%) August 24, 2018
- 4 Lock-in Period (50%) October 23, 2018
- Retail allocation is good at 35% of the total offering.
- HNI/NII demand is good at 15%.
- Institutional (QIB) interest is strong at 50%.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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