Incorporated in 2020, Toss the Coin Limited is a marketing consulting company that provides custom-made marketing services to clients.
The Company offers marketing consulting services for B2B Tech Companies. They have experience working with multiple technology organizations, big and small, to craft their GTM strategies from branding, content development, designs, websites, social media campaigns, customer success management, and design thinking-based problem-solving workshops to consulting.
As of September 30, 2024, The Company has 43 employees.
Their Services:
- CMO (Chief Marketing Officer) Office: As a CMO office, They offer strategic consulting and advisory to small and medium enterprises.
- GTM (Go To Market) Office: This is the go-to-market service that they offer to clients as short-term projects, organizations to build their brand identity (logo, brand positioning), website strategy and development, and GTM collaterals like pitch presentations, brochures, and emailers.
- Sales Enablement: They offer demand generation, Request for Proposal strategy and content, and performance management.
- Design Studio: This is their bespoke design studio. Under this, they offer all kinds of graphics and video services. This includes presentation enhancements, graphic designing, video production, UX/UI, and 3D designing.
- Internal Branding: This is the CMO office for major GCC (Global Capability Center) players, Under this, they offer employer branding services to attract and retain talent.
- Kathai AI Solutions: This is the dedicated AI-based API (Application Programming Interface) production vertical. This is an internal vertical where they aim to build AI APIs to solve the most common marketing challenges.
Their Strengths:
- Specializing in tech B2B allows them to understand industry trends and deliver tailored, effective solutions.
- The smaller size enables rapid adaptability, letting us adjust strategies and respond quickly to feedback.
- They offer personalized attention, creating stronger client relationships that lead to loyalty and valuable referrals.
- They innovate and experiment with new strategies, technologies, and creative campaigns to differentiate themselves.
- Lower overhead costs allow them to offer competitive pricing, making them attractive to budget-conscious clients.
- They prioritize customer needs, providing exceptional service that fosters long-term, trust-based business relationships.
- Their strong digital marketing capabilities, combined with continuous learning, ensure they stay ahead in the market.
| Purpose | Amount (₹ Cr) |
|---|---|
| Funding capital expenditure for Development of Microservices Application. | — |
| Funding capital Expenditure for opening New Offices | — |
| Funding Working Capital Requirement of the Company | — |
| General Corporate Purpose | — |
| Metric | 30 Sep 2024 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Total Assets | 595 | 515 | 450 |
| Revenue | 439 | 496 | 483 |
| PAT | 116 | 110 | 178 |
| Net Worth | 499 | 446 | 361 |
| Reserves | 360 | 433 | 349 |
| Total Borrowing | 0 | — | — |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | — | 238,200 (47%) | — |
| NII / HNI | — | 72,000 (14%) | — |
| Retail (RII) | — | 168,000 (33% | — |
| Market Maker | — | 25,800 (5%) | — |
| Total | — | 504,000 (100%) | — |
* Amount calculated at upper price band (₹182) · ** Total includes all investor categories
- 1 Initiation of Refund 16 Dec 2024
- 2 Credit of Shares to Demat 16 Dec 2024
- HNI/NII demand is good at 14%.
- Institutional (QIB) interest is strong at 47%.
- The IPO P/E of 15x reflects a strong valuation relative to typical market ranges.
- Pre-issue EPS of ₹8 compares to post-issue EPS of ₹12 after dilution.
This IPO has relatively lower interest or stretched valuation. Proceed with thorough research and caution.
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