Incorporated in 2012, Vertoz Advertising Ltd is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement.
Vertoz has proprietary technology, advanced capabilities and programmatic platform (Ingenious Plex) is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. Vertoz generate revenue from advertisers and publishers who use our solution for the purchase and sale of advertising inventory respectively.
Company has offices in US, UK and UAE through its subsidiaries. Company has 115 employees.
Competitive Strengths
• Experienced promoters and efficient technical personnel:
• Customer focused
• Proprietary, data-driven understanding of consumer intent and behavior
• Keeping up changing technology trends
• Scalable business model
• Brand safety
| Purpose | Amount (₹ Cr) |
|---|---|
| Funding of working capital requirements of the Company | ₹4 |
| Funding of working capital requirements of our Subsidiaries Vertoz Inc. and Vertoz Limited | ₹9 |
| General Corporate Expenses | ₹4 |
| Issue Expenses | ₹0 |
| Metric | 30-Jun-2017 | 31-Mar-2017 | 31-Mar-2016 |
|---|---|---|---|
| Total Assets | 1,103 | 907 | 338 |
| Revenue | 339 | 1,080 | 586 |
| PAT | 49 | 112 | 14 |
| Net Worth | 208 | 159 | 47 |
| Reserves | 206 | 157 | 45 |
| Total Borrowing | 582 | 406 | 30 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| NII / HNI | — | 752,400 (48%) | — |
| Retail (RII) | — | 752,400 (48%) | — |
| Market Maker | — | 79,200 (5%) | — |
| Total | — | 1,584,000 (100%) | — |
* Amount calculated at upper price band (₹108) · ** Total includes all investor categories
- Retail allocation is strong at 48% of the total offering.
- HNI/NII demand is strong at 48%.
This IPO shows strong fundamentals and healthy investor demand. Research the business model and compare with sector peers before applying.
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