Incorporated in 2016, Wakefit Innovations Limited is a Indian D2C (Direct-to-Consumer) home and sleep solutions company, best known for its high-quality and affordable range of mattresses, furniture, and home décor products.
The company initially gained popularity with its memory foam mattresses sold directly to customers online, eliminating middlemen and offering competitive prices. Over time, Wakefit expanded its portfolio to include pillows, beds, sofas, study tables, wardrobes, and other furniture items, catering to the evolving needs of modern Indian homes.
The company operates primarily through its digital channels, supported by strong logistics and customer service, which enables it to reach customers across urban and semi-urban areas in India.
Product Portfolio:
- Mattresses
- Furniture
- Furnishings
The company sells products across 700 districts across 28 states and 6 union territories. As of Sep 30, 2025, it has 125 stores in 62 cities across 19 states and 2 union territories.
Competitive Strengths:
- Largest and fastest growing D2C home and furnishing solutions destination
- Comprehensive home and furnishing solutions brand with a core focus on product innovation
- Full-stack vertically integrated operations with differentiated processes and technical capabilities
- Omnichannel sales presence and strategically located store network
- The multi-faceted marketing approach enhancing the brand image
| Purpose | Amount (₹ Cr) |
|---|---|
| . Capital expenditure to be incurred by our Company for setting up of 117 new COCO – Regular Stores | ₹31 |
| Expenditure for lease, sub-lease rent and license fee payments for our existing COCO – Regular Stores | ₹161 |
| Capital expenditure to be incurred by our Company for purchase of new equipment and machinery | ₹15 |
| Marketing and advertisement expenses toward enhancing the awareness and visibility of our brand | ₹108 |
| General corporate purposes | ₹33 |
| Metric | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Total Assets | 1,220 | 1,051 | 928 |
| Revenue | 741 | 1,305 | 1,017 |
| PAT | 36 | -35 | -15 |
| EBITDA | 103 | 91 | 66 |
| Net Worth | 557 | 521 | 544 |
| Reserves | 522 | 500 | 523 |
| Total Borrowing | — | — | 7 |
| Category | Sub (x) | Offered | Bid For |
|---|---|---|---|
| QIB | — | 49,572,650 (75%) | — |
| NII / HNI | — | 9,914,530 (27%) | — |
| Retail (RII) | — | 6,609,687 (10%) | — |
| Total | — | 66,096,867 (100%) | — |
* Amount calculated at upper price band (₹195) · ** Total includes all investor categories
- 1 Initiation of Refund 12 Dec 2025
- 2 Credit of Shares to Demat 12 Dec 2025
- Retail allocation is weak at 10% of the total offering.
- HNI/NII demand is strong at 27%.
- Institutional (QIB) interest is strong at 75%.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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